Director, Marketing
Reporting to: Vice President, Marketing
Position located in: Oakland, NJ

Position Summary:
Assists Vice President, Marketing in the execution of all marketing functions, including direct mail, catalogs, space and online programs to ensure the achievement of demand and EBITDA goals. This position manages project activities focused on developing and testing new strategies to increase demand and EBITDA, as well as improve the department's productivity and reporting capabilities. This position supervises one or more Analysts/additional staff, and oversees outsourced activities assigned to outside vendors.

Essential Position Responsibilities:

• Formalizes the Direct Mail prospecting circulation projections and results; coordinates scheduled events with internal and external resources to meet project schedules
• Assists in the development and implementation of marketing strategies that integrate direct and online efforts
• Determines if and how marketing strategies can be executed within our business operating systems and capacity
• Works with external vendors to provide prospect optimization models to improve response performance and lifetime value
• Participates in prospect list evaluation, selection and scheduling
• Participates in the review of list history, analysis of list and offer results, and communication of results
• Communicates sales forecast and circulation plan to Finance, Customer Service, Distribution Center, Merchandising, Creative and Inventory Control teams for budgeting, resource planning and inventory procurement; collaborates with these groups to resolve any issues related to the current forecast or any potential forecast revisions
• Communicates detail supporting weekly variances to Finance for communication to Orchard Brands; monthly business overview communicated to Finance for inclusion in Monthly Operating Review
• Maintains the master circulation plan and scheduling calendar representing all Business Unit marketing events
• Recommends strategies in response to the automated reports from (Unica platform) database
• Develops prospecting and reactivation advertising budget that allocates dollars spent amongst space, online, and direct mail areas according to the ROI
• Reviews and reports on contact strategy, competition and all aspects of CRM
• Oversees Marketing team and interacts with the Merchandising, Creative, Finance and Operations teams
• Acts as key marketing liaison with customer service and DC units on business system procedures, issues, enhancements, and capabilities.
• Circulation duties, as needed

Essential Experience, Knowledge and Skills:

• Bachelor's degree (B.A. or B.S.) with a major in Marketing including coursework in Math, Economics, Statistics or other analytic disciplines from a four-year college or university; or five years marketing and circulation experience in the direct marketing industry; or equivalent combination of education and experience
• Proven ability in a management role

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Layout / Graphic Artist
Reports to: Senior Creative Director, Fairview Advertising
Position located in Oakland, NJ

Position Summary:
Conceptualizes, designs, supervises production of appealing effective print ads.

Essential Position Responsibilities:

• Design art and copy layouts for Haband's mailing pieces.
• Work with Buyers, and Creative team to determine key features of each product in order to create compelling mailing pieces.
• Work with Photo Coordinator to determine backgrounds, select shots, and on occasion supervise photo shoots.
• Do production work on his/her own layouts to completion, or start production to hand off to a Production Artist.
• Oversee Production Artists to assure that art and type complement each other.
• When time permits, do the production on revise ads.
• Determine color, size, and style of type as it relates to art and our Haband customer.

Essential Experience:

• College degree with emphasis in advertising.
• Prior experience in a fashion, retail or retail advertising environment a plus.

Essential Knowledge and Skills:

• Must be well versed with Mac applications that include Quark, Illustrator and PhotoShop.
• Must be very creative, with knowledge of color and production.
• Possess professional communication skills to interact with all levels of employees.
• Must be sensitive to meeting deadlines.